Lion’s Mane Mushroom: Benefits Of This Powerful Nootropic

lion's mane mushroom

Used for centuries in ancient Chinese culture, lion’s mane Mushroom is celebrated for it’s medicinal and nutritional value. In the western world, we’re finally catching on to the craze – so let’s take a look at why has this shaggy mushroom has become the latest superstar.  

Lion’s mane mushroom is most commonly found throughout Asia, North America and Europe. It bursts out of dead or decaying hardwood as a cluster of icicle-like spines, making it almost impossible to confuse with any other mushy. But don’t let its unearthly appearance deter you – it’s packed with powerful nootropic benefits.

The Latin name Hericium Erinaceus literally translates to hedgehog mushroom. It’s also been dubbed as bear’s head, Japanese yamabushitake, monkey head, pom pom or old man’s beard. Need we say why?  

So fungi fans, pour yourselves a cuppa, because this mushroom is roaring with health benefits… 

Lion’s Mane Mushroom For Immunity

We all want to live a long, healthy life – don’t we? And nowadays, humans are becoming increasingly aware of the role that diet plays in boosting immunity and preventing disease. 

So did you know that lion’s mane has immune boosting properties? 

Lion’s mane contains a polysaccharide called beta-glucans. Ok – you’re probably thinking what does that actually mean? Beta-glucans are “biological response modifiers” – a scientific way of saying they can modify and enhance our immune response.  

A study in 2017 investigated the immune response in mice after they were given Lion’s Mane. Amazingly, there was increased activity in the intestines and the growth of good gut bacteria, which both work to improve immunity.

Lion’s mane is also believed to have powerful anti-inflammatory properties and an ability to increase white blood cells. 

Incredible, right?

Neuroprotective Effects of Lion’s Mane Mushroom 

Did you know that 1 in 10 Australian’s have dementia over the age of 65? As we age, we lose the ability to grow and form new neural connections, directly affecting memory, learning and cognition.

But wait, lion’s mane has just taken a seat at the table. And this ferocious fungi is a powerful nootropic – which is a fancy way of saying it may help improve cognitive function and memory.  

Lion’s mane contains two unique compounds: hericenones and erinacines (say that fast, three times). These compounds are believed to possess neuroprotective activity, which can stimulate nerve growth factor (NGF). Put simply – Nerve Growth Factor is the growth, maintenance and proliferation of neurons. 

In other words, it’s a superfood for your brain.  

Now, it’s probably a good time to mention that many of the Alzheimer’s studies on lion’s mane have been done with mice – and more research needs to take place to make any final conclusions about Alzheimer’s disease in humans. 

In saying that, there has been one study on humans… 

A study in 2009 compared Japanese men and women between the ages of 50 and 80. The participants were all experiencing mild cognitive decline. Half of the group received lion’s mane, while the other half received a placebo – and they were compared over 16 weeks. 

And the results that followed will knock your socks off: The subjects receiving the lion’s mane had drastically increased scores on the cognitive function scale compared with the other group.

 The early signs are looking good for this mighty mushy. 

However, the cognitive benefits disappeared once the participants stopped taking Lion’s Mane. So perhaps to achieve a long-term boost in brain function – consistency is key. 

 Lion’s Mane Mushroom For Depression And Anxiety 

Let’s face the facts: Around 3 million Australians are living with depression and anxiety. They’re alarming statistics – and support for mental wellbeing has never been so important.

The cause of depression and anxiety varies for every person. However, scientists now believe that there is a strong relationship between inflammation and depression. 

Enter, lion’s mane. 

Recent studies suggest that lion’s mane could be a powerful anti-inflammatory. Not only that, but this ferocious fungi could also help to boost nerve growth, cell growth and cell renewal. This is believed to help enhance the hippocampus function (the part of the brain that manages emotions and memories.) 

Extraordinary, isn’t it?  

Once again, scientists tested this theory with adult mice that were showing signs of depression and anxiety (ah, where would the science world be without our dear mice?) The study found that Lion’s Mane has anti-depressant-like effects – and scientists are attributing this to the formation of new neurons in the hippocampus.

While animal studies are a step in the right direction, we’ve only just begun to scrape the surface. As with many medicinal mushrooms, more research needs to be done on humans (we’re patiently waiting). 

Side Effects Of Lion’s Mane Mushroom

With the potent health benefits of lion’s mane, we’re on a mission to give these fluffy pom poms the spotlight they deserve. Although, it would be irresponsible of us if we didn’t share the side effects.  

But the truth is, lion’s mane is extremely safe. All studies to this date have presented zero adverse effects. As with many foods, allergies may cause minor reactions, however this is very rare.

The Mighty Lion’s Mane Mushroom

But wait, there’s more. The benefits of lion’s mane extend much further than what we could cover in this article. Studies show that it could lower the risk of heart disease, aid digestion, prevent cancer and manage diabetes (just to name a few).

Now, it’s important to note that we’re not saying lion’s mane is the magical cure for all these ailments. After all, more research still needs to be done. However these early findings are a giant leap in the right direction. 

The mighty lion’s mane is up-and-coming – hear it roar! 

Lion's Mane Mushroom Powder

Hey, we’re Shane and Ash, and we’re the fungi fans behind Natura Mushrooms. Our 100% off-grid mushroom farm is located in Gippsland, Victoria – and we pride ourselves on delivering a product that does not harm our precious mother earth. If you’re looking to incorporate lion’s mane into your diet, you can find our homegrown lion’s mane mushroom powder. We recommend adding half a teaspoon to your food or drink of choice, and begin to feel the benefits for yourself. 

 

3 Best Online Background Remover Tool

background eraser

If you have ever tried removing an unflattering object or background from a photo, you know how painstaking it is. From free apps that promise but don’t deliver to overly complicated software that demand years of practice, it’s a challenge, indeed.

Luckily, there are a few applications developed to fill this gap that provide you with a smooth, hassle-free method to remove and alter the background from photos. Here, we’ve listed three best online background remover tools for you.

Remove Bg

Remove Bg is one of the most efficient automatic background removal apps available in the market. With its AI-based precision, Remove Bg helps you erase a background within just 5 seconds. Whether it’s a photo of people, products, animals, graphics, or cars, removing the background with Remove Bg is a breeze!

How it Works?

background eraser online

For background removal, simply upload the image from your computer. Once the image uploads, Remove Bg will process the image within a few seconds and remove the background without you having to do anything.

Once the background is removed, you can download it as it is or use various other interesting backgrounds present in Remove Bg’s gallery—from a winter wonderland to a tropical beach. For this, click on the edit button on the top right.

Also, if you’re looking for a plain white or background, choose a colour from the palette, and you’ll have a solid coloured background.

You can remove background and download the image without even signing up or logging in. But if you want to download a higher resolution image and make use of other features, don’t forget to sign up.

Special Features

  • Easy-to-use AI auto-clip tool
  • With intelligent AI integration, Remove Bg will give you astounding results in a flash without any complicated steps.
  • Upgraded hair selection tool
  • Thanks to the new update, you’ll receive the fantastic hair selection tool that’s trained enough to distinguish even thin hair strands. You’ll never have to manually select strands of hair before cropping the image, which means that no weirdly shaped heads and hairstyles ever.
  • Easy integration with various software
  • Remove Bg has also developed a bunch of tools, plugins, and API documentation to be integrated into various software and web applications like Photoshop, Figma, Drupal, WooCommerce, and Sketch.

Pricing

If you have a free account, you will have one free credit, and 50 free previews per month. You can also integrate Remove Bg to your Windows/Mac/Linux operating systems and Adobe Photoshop.

The best value is if you get a subscription plan that will charge minimally per credit, and the charge will further decrease if you buy more credits. For instance, buying 200 credits a month will cost you $39–$0.20 per image. If you buy 2,800 credits per month, it will cost you only $0.14 per image—totalling to $389 per month.

There’s 14-day money back guarantee, unused credits rollover, and flexibility to downgrade, upgrade, or cancel any time.

If you’re not sure if you want to commit to a subscription yet, you can make use of the pay-as-you-go facility. Credits bought this way are available for use anytime within two years of purchase.

Clipping Magic

Another powerful background removal tool in the block is Clipping Magic. Empowered by its advanced AI system, Clipping Magic helps you remove or manipulate backgrounds in almost all scenarios, unlike some tools that specialize in a few cherry-picked foreground categories.

How it Works

background removal

To edit the photo, once again upload the picture or simply drag it to the designated edit box.

On the top left corner, you can find red and green markers. With a green marker, mark the area you want to save, and with the red marker, mark the area you want to delete. Remember, these markers aren’t supposed to be used as highlighters—so, make sure to use them sparingly. And that’s it—you’re done.

Make sure to zoom in to inspect the result, and make use of touch ups if necessary. For better precision, don’t forget to use the eraser tool available right next to the markers. Once you’re happy with the outcome, simply hit the download button.

Special Features

Cutting-edge auto-clip AI

Clipping Magic’s AI is not another run-of-the-mill programming with the AI tag. It is trained on millions and millions of real-world images—not artificial lab data. The program will soon also incorporate fully automatic hair handling. For the meantime, you can simply mark the hair yellow.

Spice up the photos

Once you have altered the background or foreground to your desired state, you can tweak the photos by incorporating finishing touches like cropping, colour adjustment, and drop shadows.

Clipping Magic also gives you the control of the edges, besides, to alter features like feathering, smoothness, and offset.

Seamless edit

In addition to the red and green markers to quickly differentiate the background and foreground, you can also use the scalpel tool for high-precision cuts, which enable you to achieve highly accurate results in no time without using complicated photo editors.  

In-depth tutorials

Since this application does more than just removing the background, it can be tricky for first-timers to navigate through all of its advanced features. Luckily, there are in-depth tutorials available for all of its features, whether you’re looking for a basic tutorial or advanced features like processing modes and sticky settings.

Pricing

You can utilize some of its features for free, but like with anything else, premium features come at a price. You can choose from three subscription plans: Light, Standard, and Pro.

The Light version comes with 15 credits per month, costing you only $3.99; and the Standard plan will give you access to 100 credits and Bulk Clipping features for $7.99. Finally, the Pro features give you access 500 whooping credits per month for $19.99.

There are credit rollover features and upgrade features available too.

BG Eraser 

BG eraser is yet another super-easy and quick background eraser tool that lets you remove, edit, and manipulate backgrounds within seconds.You can get high quality results when removing image background with best in class machines learning and AI processing.

 What’s impressive is you can access so many of its features without even signing up.

How it Works

background eraser tool

To start editing, upload or drag the photo of your choice and just wait for the magic to happen. Click on the download, and that’s all!

It’s super easy to use and unlike other tools – No RED and GREEN Marks Required.

Without logging in, you can upload photos up to 700×700 pictures. Similarly, you can upload one photo at a time that has a file size smaller than 2 MB.

Special Features

3-step solution

There’s no need for red and green marks. This application allows you to achieve a photo with a transparent or white background in just three easy steps.  

Data Veracity

With a BG eraser, you don’t have to worry about your photos being stored in the cloud, aka someone else’s computer. There’s a higher degree of data veracity as all the images are removed from the system every 24 hours.

Caters everyone’s needs

There are several styles and features available to address different kinds of needs. For instance, a photographer’s needs will differ from a media house or e-commerce website’s requirements. The tool is ideal to cut out persons, human faces, objects from photos and make the background transparent.

Pricing

We saved the best information for the last – BG eraser is FREE! There’s no price bar. Once you log in, the limitations of photo size will disappear too. You can upload photos as big as 2000×2000 and 5 MB file size.

But if your requirement for a background eraser tool is more than 5 images per month, you can subscribe for the Value Subscription Plan. The best value is if you get a subscription plan that will charge minimally per image, and the charge will further decrease if you subscribe for higher pricing. For instance, subscribing for 50 images/month limit with $5.00/month will cost you $0.10/image. If you subscribe for 999 images/month limit with $29.99/month, it will cost you only $0.03 per image.

For value subscription, you can also download background eraser software for both Windows and Mac too which is fully compatible with the latest version of Mac OS X System and Windows Operating Systems.

Intrusive Interstitials – User Experience Killer To Avoid

intrusive interstitial penalty

One of the user experience killers that every marketers and SEO practitioners need to avoid is interstitials. Interstitial is a type of emerging ad format that is being displayed before users can continue to the information they are looking for on that page.

The interstitials are typically designed to pitch exactly at the transition point in the flow towards the information so that it can get the high click through rate (CTR) with or without the user interest. So it has been considered as the form of interruption marketing and should be avoided to improve user metrics.

According to the google guidelines and SEO practice history, the common goal of any marketing should be facilitating the user with the information they search for without disrupting the user experience. On the basis of that, Google has explained different types of interstitials that would be the cause of penalty in near future, including;

  • Popup ads/images immediately after user landed on the pages coming from any channels
  • Standalone interstitial that the user has to dismiss before continuing to the main content
  • Application of interstitial on the above the fold portion of the page

However as Google always focus on user experience and correlated metrics to improve user behavior on the pages, the natural and organic approach of interstitials are still safe, including;

  • Interstitial pop-up for cookie usage
  • Standalone interstitial for age verification that is natural for the niche domain
  • Application of interstitial banner that users a reasonable amount of screen space without over-pitching and scope to avoid it

google interstitial guidelines

Considering all the scopes and limitations discussed above, it is highly recommended to identify and follow the user trend and different metrics along with the application of interstitials as the overall performance of the website including ranking is highly correlated with user metrics and facilitating the user without any disruption in organic way should be the top priority of any marketing campaigns.

Happy Marketing 🙂

Post Directly to Search Results

Post directly to search results is a new feature launched by Google for the online business profile on the Google My Business (GMB) platform. The posts are considered to show up in both Google search and maps results and are accessed on both the desktop and the Google My Business iOS and Android apps.

Google says this additional feature provides businesses the ability to:

  • Promote special offers, new promotions or daily deals
  • Promote a scheduled event
  • Showcase the top pages/products or list the pages/products where you want your customers/users to land for
  • Drive users from “call to action button” (one click path) like Learn more, reserve, sign up, buy, get offer to the targeted page

Here are the steps to consider

1. Go to your Google Business account ref: http://google.com/business/

google-business-account

2. Create a new post

 

create-a-post

 

3. Add image and description as per content relevancy. You can make a post as an event.

 

add-image-and-description

 

4. Select Call to Action Button and enter a link

 

call-to-action-button

 

5. Preview for a final check and then publish

 

Real-time result and posts placement

 

real time placement

 

PS: Client Reference For ScreenshotsNobel Coaching & Tutoring

What is Organic Sitelinks? Extended Results on SERPs

organic sitelinks

The organic sitelinks are the additional hyperlinks to the website subpages that appears under the Google search results listing. The sitelinks are the organic results by google itself through automated algorithm. According to the Google patents, sitelinks are derived from the user metrics, in particular, the number of times a page is visited, the amount spent on the page, bounce rate, content relevancy and other user behavior for that page.

user metrics

The idea of the sitelinks extension are to make user-friendly result and helps users to navigate the site to the most popular and related pages or links within the website listed.

Basically, sitelinks appear when the site is ranked on the first position on the first page of the SEPRs and it is also said to appear on some search results where google thinks one result is far more relevant that other results like navigational or brand related search queries.

fabulessly frugal

According to the google search console help,

We only show sitelinks for results when we think they’ll be useful to the user. If the structure of your site doesn’t allow our algorithms to find good sitelinks, or we don’t think that the sitelinks for your site are relevant for the user’s query, we won’t show them.

At the moment, sitelinks are automated. We’re always working to improve our sitelinks algorithms, and we may incorporate webmaster input in the future. There are best practices you can follow, however, to improve the quality of your sitelinks. For example, for your site’s internal links, make sure you use anchor text and alt text that’s informative, relevant, compact, and avoids repetition and overstuffing.

How to improve your organic sitelinks extension?

  • Get a unique brand name and optimize to rank for the first position
  • Identify more keywords opportunities to rank on the first position on SERPs
  • Organize pages and relevant content through the easy navigation structure
  • Optimize pages with unique and informative title tag and meta description.
  • Focus optimizing your site for the users rather than robots.
  • Find more opportunities through data analysis to promote and strategize so that more sitelinks appears on the search engine results page

Know Your Index Status Before Ranking on Google/SERP

index status and search engine result pages

Your current index status allows understanding the number of pages that has been listed on search results page (SERP) from your website. A web page that is visible in search results is a consequence of page indexed by google in its search engine results processed through search engine algorithm. The index status helps to identify an indexing trend or any problems with your site if you are struggling to get your pages listed in SERPs.

If you have fixed number of pages for your site, for example – a site of 5 pages and all pages are indexed on google search results, then nothing to worry about indexing issues. If you have a website and you’ve been adding additional pages with your content development campaign, then the graph should be growing to assure a new contents is being discovered, crawled and indexed to search result page.

Check your index status on regular basis. Sometimes you may encounter a high number of pages has been indexed than the number of your pages it should be. This unusual scenario can be expected due to you canonicalization issues, auto-generated pages or the site is hacked and stuffed with additional pages. Similarly, a sudden spikes or drops on index status can be encountered when there is a problem with the technical configuration of the site, optimization of a robots.txt file, numbers of pages added or deleted, server overload, redirects, changed in hosting, plugins installed/uninstalled or other security issues.

Keep monitor you index status and review all the possible cases to avoid a potential loss from your online business and optimize your SEO campaign accordingly.

Looking for some assistance to see your web pages listed on search engine result pages?

Let’s have a chat together and allow me to identify a problem to make sure all you available pages are correctly indexed on google and any other SERPs. You can write to me at writetohemanta@gmail.com with your problem or add me on skype:hemantamaharjan to discuss more in detail. I would be happy to help you to counter the issue.

Domain Authority (DA) – A Reflection of SEO

domain authority and seo

What is Domain Authority (DA)?

Domain authority is a mathematical metric based on age, popularity and size of a website to identify the probability and potential for search engine ranking. Created by Moz, the value of domain authority lies between 1 to 100, 1 being the worst and 100 being the best case scenario for search engine results. Hence, higher the domain authority results in higher search engine ranking and DA is considered as one of the very important ranking factors for Google. If you look at the same idea for individual pages, then it is referred as Page Authority (PA).

 

How to Calculate Domain Authority?

As a creator, Moz offers a free domain authority checker with one of its services. You can submit your website link and get your latest DA score for your website. Though you can find many extensions and DA checker provided by different third party service providers.

Click here to check your DA score: https://moz.com/researchtools/ose/

 

How DA impacts on Search Engine Ranking?

To understand the impacts of DA on your search engine ranking, scan you competitor’s website. Acknowledging all other rankings signals of google, the site with higher domain authority is likely to rank higher in SERP {Search Engine Results Page} than one with lower DA value for your keywords. So if you DA score is improving with your SEO campaign then you can evaluate you overall SEO campaign is on the right track.

 

How to Grow Domain Authority?

As being one of the ranking signals for search results, it is high recommended to grow you DA value for the success of your online marketing efforts. If you are missing the following strategies for your campaign, then now it’s time to grab an opportunity to improve your DA score.

  • Inspect all technical, on-site and off-site factors for page
  • Focus on consistency and quality content updates for your site
  • Improve your link building campaign with high PR and trusted site
  • Be more active on social media cross promotion
  • Add additional content to the page, Blogging is the best practice and upgrade your site and navigation structure
  • Always perform a white hat SEO techniques

 

Looking to improve your website’s domain authority and ranking in google search results? Share me your site for a free SEO-audit and recommendation to improve your site performance. Send me an email at writetohemanta@gmail for add me on skype: hemantamaharjan for FREE consultation service.

What is a CDN? Impact on SEO and Website Performance

content delivery network

A CDN (Content delivery network or content distribution network) is a network of servers located in different locations. The CDN network stores your website files to ensure that the user surfing your web page can receive the copy from the nearest possible server for fast execution.

The main idea behind a CDN is there is a measurable amount of waiting time, also known as latency for those who is far away from your hosted server. This results in the slow response time to users and high changes that your user will bounce back without opening your site or spending much time. So Content delivery network capitalizes those routing issues and improves latency as per your technical performance and user metrics consideration.

A CDN can be the best scenario for a website that has heavy traffic from all over the World to facilitate their user by fastest loading time. It also helps to improve a performance of websites that stream large video files or processed high-resolution media files. Using a CDN for youtube is the best example as per application.

However the idea of Content delivery network can be discarded for small local business and if the site is targeted to one small geographic location.

 

CDN and Search Engine Optimization

When google has started using a page speed and user metrics as one of the important ranking factors to consider, the content distribution network is getting more popular and application of CDN is growing. As content delivery network allows faster loading time, it will be better user experience resulting more revisits, more impression, more clicks and ultimately more conversion. That means you have a good SEO score.

The best approach is to optimize your site for users, make your site mobile compatible, improve website’s page speed and consider a reputable content delivery network providers for your online business. Some of the reputable CDN companies are Cloudfare, Amazon CloudFront, Cachefly, Fastly, MaxCDN etc.

Content Strategy and Search Engine Optimization [SEO]

seo content development

In SEO industry, every SEO practitioner says that quality content is a key to Google Ranking and Content is the King. Everybody took content so seriously that content creation has been one of the biggest challenges for any online business now. Not only because of hype about content but the type of audience and their individual preferences.

Depending upon the content building strategy, creating in-depth quality content on the basis of keyword research and something readable plus useful content for users could be a best practice. The major search engines like google are focused on creating the best possible user experience, stated on latest update “Rankbrain” and so relevant and rich content is always considered more visibility through ranking.

Consider some these points for your content building strategy:

Audience
Knowing your audience is a core part of your content strategy. If you know your readers, then you can develop your content as per their preferences and hence the potential of your business conversion will be higher. Find your targeted audience, research on their preferences, identifying keywords that users type for with keyword research techniques and improve over time with your consistent content development.

Consistency
Consistency builds trust and boosts your online credibility. Users look forward to varied content on your page and again new, updated content every time they revisited. More in-depth and useful content you produce, more you’ll have an opportunity of your keywords to rank for. Develop content on regular basis and incorporate different elements in content such as text, images, videos, podcasts, infographics etc.

Optimization
Optimize your content with other SEO factors like title tags, meta description, header tags, alt tags, captions, rich snippet etc. Don’t over-optimize your content with overstuffing of keywords, rather use synonyms and LSI keywords for detailed structure and in-depth content. Integrate social share platform to reach more audience and drive more traffic to the website.

Remarketing
Consider remarketing concept for your content strategy on individual pages. Pitch through an attractive banner, offers, freebies and call to action on every level of the sales funnel. Know your top landing pages, improve with content structure/layout with actionable information and improve the chance for more conversion.

Analytics
Use analytics to understand user behavior for your content and identify scope to improve your content section. Consider user metrics like number or users, overall session, bounce rate, times on the site, returning visitors, users flow, drop-offs, social interactions, engagement etc. Don’t miss search analytics for impression, clicks and CTR for different pages too.

Looking for content development strategy?

Let’s have a chat to identify a scope for content building and to start up with SEO campaign for your business.

Google Sandbox in Search Engine Optimization [SEO]

google sandbox effect

The sandbox effect also known as aging delay in search engine optimization, is a hypothetical belief in SEO market that Google has a filter that places all new website under restriction for a certain amount of time to limit them from ranking their keywords in search results.

The main idea behind google sandbox is that google takes some time to consider all the technical aspects of the website, relevancy, consistency and search engine ranking signals to consider for ranking. When the Google is sure of all the aspects of ranking signals, then it will acknowledge the respective keywords for ranking.

Officially google didn’t confirm or deny the existence of the sandbox effect or amount of time it processed. However, as the behaviors of keywords in search analytics, the sandbox effect can be noticed for keywords in terms of ranking.

A reverse sandbox effect is also claimed to exist where new pages with unique content and keywords with less competition can rank in google in early phases. Can happen when the content is viral to reach to a large audience, more interaction and other user metrics that google consider for ranking.

As being a SEO practitioner since 2009, I would like to go for natural methodologies of SEO process for keyword ranking in google. Despite , considering unofficial google sandbox effect seriously, I would like to suggest to keep focus on your site for online reputation, growing traffic from various sources, relevant content development, maintain relationship with your users, optimizing for user metrics, using white hat techniques for ranking and working consistently with your SEO tasks considering all search engine guidelines and google updates so far.

If you are planning to grow your online business organically and naturally in a search engine and looking to identify more scope from your current website status, feel free to write to me at writetohemanta@gmail.com for free SEO audit report and consultation session. I would love to have an opportunity to discuss with you about your project.