Local Reviews in Google – Google+ is Not Mandatory NOW

google map review

Google has now officially updated some major changes on Local reviews withing Google maps. Good news to those all who don’t like to take any hectic of managing google plus as one more social profile and still would like to contribute to local business with reviews. This is because Google has dropped the requirement of Google plus account association in order to add reviews.

Besides Google has updated the user interface for the same function and the catch is Gmail account is still compulsory to contribute your reviews to the local business on Google map.

 

write a local review

 

google account for review

 

sign in for google reviews

 

What is Bounce Rate?

what is bounce rate?

Bounce rate is a mathematic figure used for web traffic analysis to understand the users behavior for the pages that they landed from various sources. It is a one of major UI/UX metrics to consider your complete website navigation architecture including how your pages are interlinked with each other.

 

Bounce Rate Calculation

Bounce rate of any page is calculated as a percentage of total bounces per total entrances.

Mathematically,

Bounce rate = (Total Bounces/Total Entrances)X100%

For example: If we have 100 total visitors for the website homepage and 40 of them bounces back without surfing other pages in website, then it’s bounce rate will be

Bounce rate=(40/100)x100%
=40%

The overall website’s bounce rate is calculated in the same fashion.

 

Optimal Bounce Rates For Different Industries

As per google analytics benchmark, the bounce rate of an average website is 40% but in regular practice, it depends on the type of campaign, nature of a content, main motive of the page and how overall conversion is tracked. So depending upon the types of online businesses, the standard value of bounce rate should be following:

  • Content websites 40-60%
  • Lead generation sites 30-50%
  • Blogs 70-98%
  • Retail sites 20-40%
  • Service sites 10-30%
  • Landing pages 70-90%

The higher bounce rates that its optimal value as per industries is one of the major signal that affects ranking and overall website performance. There are numbers of reasons that contribute to high bounce rates and some issues to consider are:

  • Poor Site Architecture
  • Nonrelevant contents
  • Confused Navigation
  • Different from basic design convention
  • Website not optimized for mobile devices
  • Unwanted ads, pop-ups and push sales
  • Not having content variation
  • No use of whitespaces
  • Readability issues with formatting
  • Autoplay audio and videos

However, a user might leave the first landed page if they’ve found the relevant content as per their requirement and bounced back happily. So in this case, we can use the concept of remarketing by pitching relevant topics or offers to drive to other pages so that our bounce rate remains optimal.

 

How to improve bounce rate?

As we have numbers of reasons that can assure to our high bounce rate, we can apply following counterpart to obtain our ideal bounce rate and improve over time

  • Pitch relevant and in-depth content
  • Focus on site structure, navigation, user interface and user interaction
  • Use sidebar and footer section for remarketing
  • Optimize your anchor text and link among pages
  • Learn with self-experience and don’t practice or use anything that you don’t like when you are surfing other websites or pages.

RankBrain and Google Search Results

RankBrain

RankBrain is one of the most important ranking signals among hundreds of other things inside google’s search engine algorithm that is based on machine learning artificial intelligence system.

Unlike googles earlier updates, RankBrain is a modification of google core algorithm to display meaningful results that the user searches for.

RankBrain is also considered as a part of Hummingbird, google’s one of the key updates that relies on complete meaningful search term than the individual word in that query. The basic idea is to provide best, precise and relevant results for given search term.

The fundamental of RankBrain in search results is to display results on the basis of how computer understands the given queries generalizing the phrases, analyze the logic and process results like having a conversation with users like in real World. So the concept relies on related search analytics and user metrics that impacts on search results and gets improve over time.

In the verse of supplying relevant results for search queries, Google always focused on branding, quality, consistency, reputation, user metrics, authorization, links and social proof, this time, google is exactly trying to communicate with users considering its all other signals. So as per search results, it might not have the exact-match keywords used in the search query, rather the results are displayed in terms of relevancy considering other googles ranking signals plus local search results.

The future of SEO relies on google’s earlier algorithm and updates , and as google announced RankBrain is third most powerful ranking signals of all, being a SEO practitioner I believe in working and planning SEO strategies considering all earlier guidelines and experiences that facilitate users with precise results.

LSI (Latent Semantic Indexing) and SEO

Latent Semantic Indexing

LSI is a mathematical technique that google algorithm has incorporated to display search results by identifying the patterns in the relationship between terms and concepts with respect to the search queries made.

The approach of Google for LSI algorithm is to avoid repetition of same keywords all the way through the content yet having a relevant content under the given search queries. So using LSI keywords, it adds variation to your content and still get a score on those keywords for ranking without any risk of keyword stuffing penalty.

For example, if your main search keyword was “seo education,” the target should not be on single keywords like seo, education or seo education in relevant content. You should use LSI keywords such as “seo marketing education”, “learn search engine optimization”best seo education”, “seo training” ,”google free seo tools”, “learn seo free”, “seo for higher education”, “search engine education”, “seo learning”, “seo college” etc

There are different methodologies how you can identify and implement LSI keywords. Search results are one of the best sources to find LSI queries. When you try to find something on google, with entering your keywords in google search box, it will automatically display a number of semantic search terms at the bottom of your search engine results page.

lsi on serp

 

Another practice could be identifying from a google keyword planner tool that suggests the numbers of these semantic keyword options.

adwords LSI ideas

 

Apart from google sources, there are numbers of the free third party online LSI generator tools like LSIgraph.com from where you can undertake and implement these LSI terms to your website for optimization, content development, and link building.

LSI generator

 

Whatever the methodologies and practices you integrate to enhance your SEO campaign, the main keywords, and LSI keywords should come into place naturally and the focus should be always on facilitating the users experience with relevant contents that they are looking for.