What is Domain Authority (DA)?

Domain authority is a mathematical metric based on age, popularity and size of a website to identify the probability and potential for search engine ranking. Created by Moz, the value of domain authority lies between 1 to 100, 1 being the worst and 100 being the best case scenario for search engine results. Hence, higher the domain authority results in higher search engine ranking and DA is considered as one of the very important ranking factors for Google. If you look at the same idea for individual pages, then it is referred as Page Authority (PA).

How to Calculate Domain Authority?

As a creator, Moz offers a free domain authority checker with one of its services. You can submit your website link and get your latest DA score for your website. Though you can find many extensions and DA checker provided by different third party service providers.

Click here to check your DA score: https://moz.com/researchtools/ose/

How DA impacts on Search Engine Ranking?

To understand the impacts of DA on your search engine ranking, scan you competitor’s website. Acknowledging all other rankings signals of google, the site with higher domain authority is likely to rank higher in SERP {Search Engine Results Page} than one with lower DA value for your keywords. So if you DA score is improving with your SEO campaign then you can evaluate you overall SEO campaign is on the right track.

How to Grow Domain Authority?

As being one of the ranking signals for search results, it is high recommended to grow you DA value for the success of your online marketing efforts. If you are missing the following strategies for your campaign, then now it’s time to grab an opportunity to improve your DA score.

• Inspect all technical, on-site and off-site factors for page
• Focus on consistency and quality content updates for your site
• Improve your link building campaign with high PR and trusted site
• Be more active on social media cross promotion
• Add additional content to the page, Blogging is the best practice and upgrade your site and navigation structure
• Always perform a white hat SEO techniques

Looking to improve your website’s domain authority and ranking in google search results? Share me your site for a free SEO-audit and recommendation to improve your site performance. Send me an email at writetohemanta@gmail for add me on skype: hemantamaharjan for FREE consultation service.

A CDN (Content delivery network or content distribution network) is a network of servers located in different locations. The CDN network stores your website files to ensure that the user surfing your web page can receive the copy from the nearest possible server for fast execution.

The main idea behind a CDN is there is a measurable amount of waiting time, also known as latency for those who is far away from your hosted server. This results in the slow response time to users and high changes that your user will bounce back without opening your site or spending much time. So Content delivery network capitalizes those routing issues and improves latency as per your technical performance and user metrics consideration.

A CDN can be the best scenario for a website that has heavy traffic from all over the World to facilitate their user by fastest loading time. It also helps to improve a performance of websites that stream large video files or processed high-resolution media files. Using a CDN for youtube is the best example as per application.

However the idea of Content delivery network can be discarded for small local business and if the site is targeted to one small geographic location.

CDN and Search Engine Optimization

When google has started using a page speed and user metrics as one of the important ranking factors to consider, the content distribution network is getting more popular and application of CDN is growing. As content delivery network allows faster loading time, it will be better user experience resulting more revisits, more impression, more clicks and ultimately more conversion. That means you have a good SEO score.

The best approach is to optimize your site for users, make your site mobile compatible, improve website’s page speed and consider a reputable content delivery network providers for your online business. Some of the reputable CDN companies are Cloudfare, Amazon CloudFront, Cachefly, Fastly, MaxCDN etc.

In SEO industry, every SEO practitioner says that quality content is a key to Google Ranking and Content is the King. Everybody took content so seriously that content creation has been one of the biggest challenges for any online business now. Not only because of hype about content but the type of audience and their individual preferences.

Depending upon the content building strategy, creating in-depth quality content on the basis of keyword research and something readable plus useful content for users could be a best practice. The major search engines like google are focused on creating the best possible user experience, stated on latest update “Rankbrain” and so relevant and rich content is always considered more visibility through ranking.

Consider some these points for your content building strategy:

Audience
Knowing your audience is a core part of your content strategy. If you know your readers, then you can develop your content as per their preferences and hence the potential of your business conversion will be higher. Find your targeted audience, research on their preferences, identifying keywords that users type for with keyword research techniques and improve over time with your consistent content development.

Consistency
Consistency builds trust and boosts your online credibility. Users look forward to varied content on your page and again new, updated content every time they revisited. More in-depth and useful content you produce, more you’ll have an opportunity of your keywords to rank for. Develop content on regular basis and incorporate different elements in content such as text, images, videos, podcasts, infographics etc.

Optimization
Optimize your content with other SEO factors like title tags, meta description, header tags, alt tags, captions, rich snippet etc. Don’t over-optimize your content with overstuffing of keywords, rather use synonyms and LSI keywords for detailed structure and in-depth content. Integrate social share platform to reach more audience and drive more traffic to the website.

Remarketing
Consider remarketing concept for your content strategy on individual pages. Pitch through an attractive banner, offers, freebies and call to action on every level of the sales funnel. Know your top landing pages, improve with content structure/layout with actionable information and improve the chance for more conversion.

Analytics
Use analytics to understand user behavior for your content and identify scope to improve your content section. Consider user metrics like number or users, overall session, bounce rate, times on the site, returning visitors, users flow, drop-offs, social interactions, engagement etc. Don’t miss search analytics for impression, clicks and CTR for different pages too.

Looking for content development strategy?

Let’s have a chat to identify a scope for content building and to start up with SEO campaign for your business.

White hat SEO technique in search engine optimization process is a practice of implementing optimization strategies that mainly focus on a human audience rather than search engine robotics mechanism and optimize the site in order to improve real clientele behavior under search engine guidelines, facts, rules and policies.

It refers to the statement “Google is Anti-SEO” and hence discard any exploitative and descriptive methods to improve keywords ranking in search results. So the idea of white hat SEO tactics is to promote a website without any tricks or black hat SEO techniques to facilitate users queries.

The white hat SEO routine should consider all google’s optimization guidelines, googles updates so far, penalties checklists and the foundation of google core algorithm.

If you are optimizing your site naturally and not pushing hard enough to manipulate results to grow your site over time, then for sure you are under control with white hat SEO optimization approach. Though here are some points to consider if you are looking for some ideas with white hat SEO procedures:

• Using relevant title tags and description meta description as per the in-depth quality content.
• Implementing keyword research techniques like applying LSI to develop content than keyword stuffing.
• A good navigation practice to drive any user to corresponding pages.
• Using different elements like text, video, images as a part of the content and optimize individually.
• Accounting user metrics data for optimization including bounce rate, average time spent, new/returning visitors, overall session and traffic pattern from various sources.
• Deploying call to action button rather than using push sales, pop-ups and advertisement above the fold
• Not trying to fool your site visitors with exploitative methods.
• Focusing on all channel from where a user can drive to the website such as direct traffic sources, organic traffic sources, referrals and social media accounts .
• Applying organic link building strategies to all pages and working on natural variation than focusing on a single page or homepage and a single keyword for that page.

As google is so focused on its users and exact match relevant results for their queries, application of white hat techniques will always add value to your keywords ranking and overall website performance avoiding any risk whenever google came up with new updates.

If you are looking for white hat SEO technician or SEO analyst to improve your site performance organically, grow traffic from different sources naturally and improve numbers of potential keywords ranking on google, you can write to me at writetomehemanta@gmail.com or add me on skype: hemantamaharjan for free consultation to plan further to promote your business online.

LSI is a mathematical technique that google algorithm has incorporated to display search results by identifying the patterns in the relationship between terms and concepts with respect to the search queries made.

The approach of Google for LSI algorithm is to avoid repetition of same keywords all the way through the content yet having a relevant content under the given search queries. So using LSI keywords, it adds variation to your content and still get a score on those keywords for ranking without any risk of keyword stuffing penalty.

For example, if your main search keyword was “seo education,” the target should not be on single keywords like seo, education or seo education in relevant content. You should use LSI keywords such as “seo marketing education”, “learn search engine optimization”best seo education”, “seo training” ,”google free seo tools”, “learn seo free”, “seo for higher education”, “search engine education”, “seo learning”, “seo college” etc

There are different methodologies how you can identify and implement LSI keywords. Search results are one of the best sources to find LSI queries. When you try to find something on google, with entering your keywords in google search box, it will automatically display a number of semantic search terms at the bottom of your search engine results page.

Another practice could be identifying from a google keyword planner tool that suggests the numbers of these semantic keyword options.

Apart from google sources, there are numbers of the free third party online LSI generator tools like LSIgraph.com from where you can undertake and implement these LSI terms to your website for optimization, content development, and link building.

Whatever the methodologies and practices you integrate to enhance your SEO campaign, the main keywords, and LSI keywords should come into place naturally and the focus should be always on facilitating the users experience with relevant contents that they are looking for.